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Our Story

The Journey Toward Light

Clutch and Kindle means perfect fire. It is a husband-and-wife team joining forces. Cari is a breast cancer survivor turned clean fragrance entrepreneur, and Matt is a 20 plus year Indianapolis firefighter. Cari studied Art Therapy and returned to her healing roots. In 2016, she started a clean fragrance line when she learned about all the ingredients in her beauty products. Cari uses the cleanest most luxurious ingredients available. Her fragrances are blended from clean phthalate-free pure fragrance oils.


All of our clean and natural products are hand made in small batches in Noblesville, IN. We offer rollerball cologne and perfume, foaming hand soaps and repurposed fire hose items.


We gave our dear friend Lisa old firehose, and the idea of the firehose hat was born. The fire hose would end up in landfills. Every hat is handprinted by Lt. Hahn when he isn't working at IFD. We give back a portion of all proceeds to support first responder mental health. We currently give back to The Center for Excellence, We also give back to local breast cancer foundations including IWIN. Cari serves on the board of this amaxing foundation that helps women all across the state of Indiana. 

We are so thankful for each and every one of you! Your support means the world to us! 

Matt & Cari 

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Matt & Cari Hahn

Thanks for having us on Indy Now on Fox 59. Watch our interview
here at
Indy Now

Thank you for th
e feature Indy Maven

Watch our story on WRTV6


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