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Clutch and Kindle was founded in 2017 when Cari finished bilateral breast cancer treatment. Cari was 40 years old when she was diagnosed with no family history of breast cancer. This led her to looking at the ingredients of her beauty and fragrance items. She wanted cleaner and more transparent ingredients.

Clutch was founded in Cari’s kitchen. Every Clutch and Kindle item is hand poured in small batches in Noblesville, IN. 

In 2020, Cari’s husband Matt joined the business when he wasn’t working as a firefighter for IFD. They make limited edition hats that have hand painted retired fire hose patches. Matt and Cari proudly give back 5% of profits to first responder mental health and breast cancer charities and organizations. 












Indianapolis Colts Small Business Spotlight winner on October 8, 2023

Thank you to WRTV 6 for sharing our story!  

We've been featured on Where is Sherman on Fox 59!
Watch us on Indy Now on Fox 59! 


Best Sellers

Check out some of our best sellers here.

Clutch and Kindle means perfect fire since Cari started her journey creating candles and fragrance. Matt has servced his community as a firefighter for over 20 years. 

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